Midtown is the second largest business district in the city of Atlanta, situated between the commercial and financial districts of Downtown to the south and Buckhead to the north. Midtown has a resident population of 30,000,a workplace population of 68,000, a student population of 20,000. The district attracts about six million visitors annually. Geography
The definition and meaning of "Midtown" has varied over time, expanding from an original concept of a small neighborhood "mid-way" between Downtown and Buckhead. Boundary definitions vary by the source. In many cases, Midtown is a quasi-legal entity for zoning, law enforcement, and taxi purposes. It is defined by the City of Atlanta to include the business district along Peachtree Street as well as the residential area surrounding Piedmont Park. The Midtown Alliance defines Midtown as a larger area of approximately four square miles that, in addition to the city's definition, also includes the neighborhoods of Ansley Park, Sherwood Forest, Atlantic Station, Home Park, and Loring Heights.
The southern half of Midtown between 8th Street and North Ave was originally purchased by Richard Peters in 1848 to use the pine forest there for fuel for his downtown flour mill. Over the next 40 years, Peters slowly subdivided sections of these land lots off for a gridded residential area and built his own home there on Peachtree at 4th Street. His son, Edward, built his home on the block bounded by North Avenue, Piedmont Avenue, Ponce de Leon Avenue, and Myrtle Street. The home, now called Ivy Hall, was restored by the Savannah College of Art & Design in 2008 and is listed on the National Register of Historic Places.
After the Civil War, Peachtree between what is now 8th and 12th streets was still about a mile beyond the city limits, which ended at Pine Street. As Atlanta grew ever further outwards from its historic center, mansions were constructed along Peachtree Street. Cross streets were built and residential development began around 1880. Piedmont Park was established with the Piedmont Exposition of 1887, followed by the Cotton States and International Exposition of 1895, lending the area new prominence. Electric streetcar lines extended along Piedmont Avenue by 1895 and along Peachtree Street (to Brookwood) by 1900. In 1904, development on Ansley Park began. By the 1920s, Tenth and Peachtree had become the nexus of a significant shopping district for the surrounding neighborhood. The 1910 Encyclopædia Britannica listed Peachtree Street in Midtown as one of the finest residential areas of the city, along with Ponce de Leon Circle (now Ponce de Leon Avenue), Washington Street, and Inman Park.
The Downtown Connector freeway opened in the 1950s, and the blocks between Williams Street and Techwood Drive were demolished to make way for it. In 1964, Ansley Mall opened, and the Tenth Street shopping district went into decline. By the late 1960s, Peachtree Street between Eighth and Fourteenth Streets had become a center of hippie culture known as The Strip.
Large-scale commercial development began with Colony Square, the first mixed-use development in the Southeast, which was built between 1969 and 1973. The MARTA subway line opened in 1981. In the 1980s, many older properties were demolished, some remaining vacant for decades. High-density commercial and residential development took root in the north-south corridor along Peachtree and West Peachtree. The BellSouth Center (1982), now the AT&T Midtown Center, was long the landmark skyscraper in the area. However, commercial development escalated after 1987, when One Atlantic Center was completed.
The 2000s decade saw the construction of numerous high-rise condo buildings in Midtown, such as the Spire, Viewpoint, and 1010 Midtown. In 2006, then-Mayor Shirley Franklin set in motion a plan to make the 14-block stretch of Peachtree Street a street-level shopping destination. The 2004 opening of the Seventeenth Street Bridge over the Downtown Connector reconnected Midtown with the west side of the city and to the Atlantic Station mixed-use development, which was built on the former site of the Atlantic Steel company.
The Midtown Alliance, a group of volunteers, employees, and business and community members, was formed in 1978 in order to work towards improving the overall quality of life in Midtown and transofrm it into an ideal place for people to actively live, work, and play. Activities of the Alliance include improving the neighborhood safety, developing area arts and education programs, and building community leaders. The master plan from the Alliance, called Blueprint Midtown, is credited with fueling the economic resurgence that has helped the once downtrodden Midtown area transform over the past number of years into a popular neighborhood.
In a 2011 Creative Loafing article claimed that:
No part of the city has evolved more dramatically over the past two decades...Impersonal office buildings, imposing parking decks and cold asphalt arteries have given way to high-rise living and an explosion of street life...Where once there was a wasteland, now there are great restaurants, groceries, specialty shops, townhouses, lofts and ... people.
Midtown is marked by its cultural attractions, institutions of higher education, noteworthy architecture, and urban layout. The district is the center of the city's arts scene that includes the Fox Theatre, Woodruff Arts Center, the High Museum of Art, the Museum of Design Atlanta, the Atlanta Symphony Orchestra, the Center for Puppetry Arts, and the 14th Street Playhouse. Midtown is also home to three well known institutions of higher education: Georgia Institute of Technology, John Marshall Law School, and the Atlanta division of the Savannah College of Art and Design (SCAD). Midtown contains about one-third of the city's high-rises and some of Atlanta's most iconic buildings, such as the Bank of America Plaza, AT&T Midtown Center, Atlantic Center, and 1180 Peachtree. Midtown has also been a primary area for high-density development in the city in the first decade of the 2000s due to the district's mass transit options and urban street grid.